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Join me for a conversation with Sue Kasson the author of Zero Stress Selling

You have been invited to share your promotional experience with others.

Your Name: Sue Kasson

Where you are from and where are you now?

I’m originally from New Jersey and have lived on the west coast of Florida since 1980.

How did you get started writing?

When I started my coaching and consulting business, I wanted to have books that I could give my clients and potential clients.

What do you do when you are not writing?

I love to travel and I am a voracious reader!

What inspired your first book?

Previously, I had been in sales for more than 25 years, with the last 10 years as a sales manager for a Fortune 500 company. I was extremely busy with work eating up all my time and draining my energy. Unfortunately, this stress was taking its physical and mental toll.

I knew I had to make a change. I already had one stress-induced disorder, fibromyalgia. So I took some time off from work and made some tough decisions to eliminate everything that stressed me out. It took a while but I finally started to feel better. And eventually, I experienced a feeling of joy that I had not felt in a very long time. Then I was able to start my dream – my own coaching and consulting practice.

How many books have you written?

Two

What are the titles of your books and what genres are they?

“Zero Stress Selling: 7 No-Fail Strategies to Lose Your Stress Now” is in self-help and “Zero Stress Selling: 5 No-Fail Strategies to Get More Clients & Fill Your Practice” is in business and marketing.

Why are you specially qualified to write about this topic?

I was in sales for more than 25 years, with the last 10+ years as a sales manager for a Fortune 500 company

How do you manage to keep yourself focused and on track when you’re writing a book?

I’m very organized and write a plan for each week on Sunday nights.

Do you write to make money, for the love of writing or both?

Love of writing and to help my potential clients and current clients.

Do you sell through a website? If so, what’s the address? If not, why not?

www.getmoreclients-fillyourpractice.com had 3 bonuses worth $197 when you buy the book from Amazon. www.amazon.com/author/suekasson

Where can people order your books?

www.amazon.com/author/suekasson and www.getmoreclients-fillyourpractice.com

What format are your books – e-book, print, audio etc?

Kindle versions and paperback versions

Will you write more books?

Yes, I certainly will

What do you have in the works now?

A book on relaxed, confident selling for coaches and consultants

What does the future hold for you and your books?

The books are just part of my overall business, Zero Stress Selling.

What was the most successful thing you did to promote your books?

A virtual book tour and a separate website with bonuses when people purchase the book

What makes this book special to you?

When I wrote my first book, 7 No-Fail Strategies to Lose Your Stress Now, it took 4 months. This book just flowed out of me in two weeks!

What sort of comments have you gotten about the content of the book?

The reviews on Amazon have been great! I love the idea that my books can be purchased inexpensively by any coach or consultant that needs help with marketing or with stress and work/life balance.

What makes this a book that other people MUST read and WHY?

Check out the reviews on Amazon and the free bonuses at www.getmoreclients-fillyourpractice.com

What sparks your creativity? Any tips to help others spark their own
creativity?

I just wait till I feel like writing. Thank goodness I write in spurts because the writing “feeling” only comes once a week or so!

What do you think motivates people to become authors? What motivated you to get into this unusual industry?

They have a message that needs to come out.

I love the idea that my books can be purchased inexpensively by any coach or consultant that needs help with marketing or with stress and work/life balance.

Tell me about the most unusual things you have done to promote any books?

I have sent my book to complete strangers that are in my same niche.

If a potential reader thinks that your book wouldn’t interest them, what would you say to convince them to buy? I’m thinking something better than “Its the greatest book ever.” Give me something more specific

Check out the reviews on Amazon and the free bonuses at www.getmoreclients-fillyourpractice.com

Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.

I want women entrepreneurs to know how to market their businesses online. I love the idea that my books can be purchased inexpensively by any coach or consultant that needs help with marketing or with stress and work/life balance. (Sue’s other book is “Zero Stress Selling: 7 No-Fail Strategies to Lose Your Stress Now”.)